Team
DANIELE REIBER
Founder and Managing Director
Danièle founded Reiber PR in 1998 and has been the driving force behind its growth and success. She holds a PhD from the University of Oxford and graduated in Art History and Music in Brussels. The company’s work ethic reflects her passion for quality and for conveying the excitement of new projects at the cutting edge of contemporary art and culture. She has implemented and overseen high-profile international communication campaigns for leading cultural institutions over the past twenty years, including the Fondation Cartier, Fondazione Prada, ARTER Istanbul, Royal Academy of Arts and V&A, amongst others.
ELLA ROEG
Press Relations Director
Ella received a first-class BA hons in History of Art from the University of Bristol. She is an experienced communications director who has led a variety of campaigns in the cultural and luxury sector both in the UK and internationally. Prior to joining Reiber PR, Ella was an Account Director at a global communications agency for 7 years, working across a variety of clients including not for profits, art fairs and public institutions such as Hauser & Wirth, The Courtauld, Photo London, The Guggenheim Bilbao, Audemars Piguet and The Olympic Foundation for Culture and Heritage. She is also a Trustee on the board for design and arts charity Intoart.
JULIET SMITH
Press Relations Director
Juliet received a BA in History from King’s College London and completed her MA at the Courtauld Institute of Art, specialising in Russian Modernism. Before joining Reiber PR, Juliet was Press Officer at White Cube for 3 years, where she acted as press liaison for more than half of the gallery’s artists, devising and delivering strategic campaigns for White Cube’s programme and activities. Prior to this, she gained significant PR experience at a leading communications agency, managing a range of domestic and international clients including art fairs, museums and commercial galleries. Juliet previously worked at London Craft Week and interned at the Peggy Guggenheim Collection in Venice. She is proficient in Spanish.
MARIE-BÉATRICE MORIN
Associate and Consultant
Marie-Béatrice brings 15 years’ experience in art and luxury PR. She started her career at Reiber PR where she conducted campaigns for the British Museum, the Royal Academy of Arts, the Saatchi Gallery and the Istanbul Biennale, among others. She then moved to Sotheby’s where she led the communication of the Luxury division for five years. Prior to that, she oversaw the promotion of several of the auction house’s flagship sales in London and ran its communication in Switzerland. She holds an MBA from the ESCP Business School and graduated from Sciences Po Lyon and the Graduate Institute Geneva (IHEID). She speaks German and is fluent in English and French.
ZÉNAÏDE D'ALBUFERA
Associate and Consultant
Zénaïde holds a MA in Cultural Communication from IESA, Paris, and a MA in International Law from Université Paris X and Universidad del Salvador, Buenos Aires. In 2009, she worked in the Media and Public Relations department at Christie’s, Paris, and then moved to London where she managed press relations for Simon Lee for two years. She joined Reiber PR in 2012 and directs major press campaigns across Europe, the Middle East and South America for a range of leading international institutions. In 2018 she became Associate Director and opened the company’s office in Brussels. She is fluent in French, Spanish and English.
BÉNÉDICTE LABATUT
Consultant
Bénédicte completed a Master’s degree in Marketing, Communications and Digital Business from Esdes Business school Lyon, France. She has gained extensive experience working across cultural communication, marketing, development and events for major art galleries and institutions internationally, including Galerie Thaddaeus Ropac and Centre Pompidou in Paris. Prior to joining Reiber PR, Bénédicte worked at a leading PR agency in London, delivering integrated PR campaigns for clients across the visual arts and design. In her current role, she directs leading projects across design, luxury and art. She is fluent in French and English.
JOSEPHINE GIACHERO
Press Relations Manager
Josephine holds a first-class BA in Fashion Communication: Fashion Journalism from Central Saint Martins. During her studies and internships, she gained experience in editorial and styling, eventually founding her own magazine. As a freelance journalist, she contributed to publications such as Lampoon, 1 Granary, and Collectible DRY. Before joining Reiber PR, she worked as the first assistant to British Vogue editor/stylist Bay Garnett and coordinated fashion campaigns for Oxfam GB. After holding the position of Press Office Manager at Reiber, she now manages press relations in Europe for leading projects and international clients. Josephine is a native Italian speaker, fluent in English and French.
HARRIET NASH
Press Relations Manager
Harriet received a BA in Modern Languages and Cultures from Durham University, where she read French and Italian, and spent her year abroad at the Università degli Studi di Modena e Reggio Emilia in Italy, where she studied Art History. Prior to joining Reiber PR, she gained valuable experience through her internship with Cornerstone Editorial at Penguin Random House, and by working with Dame Zandra Rhodes in various capacities. In her current role, she provides support for press campaigns across Europe and assists with the company’s social media. She speaks English, French and Italian.
ARABELLA MORABITO
Press Office Manager
Arabella holds a BA in History of Art and Italian from University College London and an MA with distinction in International Contemporary Art from the University of Exeter. Prior to joining Reiber PR, she acted as a Press Officer at a Global PR agency for two years and worked with a variety of clients including Design Miami and Fornasetti. Arabella previously held internships at the Gagosian Gallery in Rome, Frieze London, Christie’s as well as the Museu Nacional de Arte Antiga in Lisbon. Arabella is in charge of overseeing the smooth running of the company’s operations. She is fluent in English, French and Italian and has lived in in 5 countries across 3 continents.
AMINA SEOUDI
Social Media Manager
Amina pursued her BA in Graphic Communication Design from Central Saint Martins, London, and is currently advancing her education with an MA in City Design at the Royal College of Art, London. Her multidisciplinary approach spans into moving-image, graphics, art direction, and branding, all of which she leverages to build introspective narrative structures. In her role at Reiber PR, Amina manages the company’s social media platforms, combining creativity and strategy to enhance engagement and online presence. With a keen editorial instinct and a talent for uncovering compelling stories within the realms of art and design, she crafts content that resonates with audiences and aligns with brand objectives.